New subscribers are sent to this automation if we haven’t identified them as a book buyer yet.

The automation is triggered when the Start - Book pitch tag is applied by the Welcome Automation.

Subscribers enrolled in the automation wait 7 days, and then they enter the Book Pitch Sequence . The sequence contains 1 or 2 emails that are your best sales pitch for why subscribers should buy your book.

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Resources

Book Pitch automation template

Book Pitch Email copy template

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Book Pitch Automation Setup tasks

• [ ] Import the Book Pitch automation template into your Kit account.
• [ ] Set up the Book Pitch email sequence:
  • [ ] Fill in the subject line and body content for the first email email.
  • [ ] Add additional emails if desired.
  • [ ] Configure email frequency and cadence for each email (the first email should be set to send immediately).
  • [ ] Click the Publish button for each email.
  • [ ] Adjust sequence-level settings (send times, time zone, re-enrollment rules) and click Update Sequence.
• [ ] Review the entire automation flow:
  • [ ] Confirm tags, email content, links, and scheduling.
• [ ] Activate the automation.

How to set up a book pitch automation

Load the Automation Template

1. Log In to the Correct Kit Account:

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Important: If you frequently do work across multiple Kit accounts, make sure you are logged into the correct Kit account, and only the correct Kit account. ****Close any browser tabs that may be logged into other accounts to avoid conflicts during setup.

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1. Import the Template:
   • Access the automation template in the Resources section of this page.
   • Click the Use This Automation ****button.
   • This should automatically download the entire automation template into the Kit account you’re currently logged into.

Set up the Book Pitch Sequence

1. Click the Book Pitch Sequence inside the automation to open it up.

   

2. Populate the Email Sequence:

   • Fill in the subject line and update content for the lead magnet delivery email in the sequence.

   • By default the sequence is a single emails sequence. You can add more emails to the sequence if you want to.

     

3. Configure Email Frequency & Cadence:

   • First Email: Set to send immediately upon enrollment.

     

     

   • Subsequent Emails (if you choose to add them):

     • Space the emails out at least a week apart to avoid burning out your audience
     • Adjust the sending cadence of each email if you need to restrict emails to certain days of the (e.g., only on Thursdays). This is especially helpful if you want to make sure these emails don’t go out on the days you send your regular newsletter.

4. Publish the email

   • Toggle the Published switch on the email to publish it.