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Incentive Email

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1 email, sent immediately after sign-up for unconfirmed subscribers, skipped if subscriber is confirmed already.

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Subject: Almost there! Confirm to get [Lead Magnet]

Hey there! Thanks for requesting [Lead Magnet]!

Before I can send it to you, I just need you to confirm your email address.

[Click here to confirm your email address]

Once you confirm your email, I can send you [Lead Magnet]. You’ll also join a community of [number of subscribers] readers of my weekly newsletter!

-[Signature]

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Lead magnet delivery

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1 email, sent immediately to confirmed subscribers and immediately after they confirm their email for new unconfirmed subscribers.

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Subject: Here’s Your [Lead Magnet Name] – Enjoy!

Hi [Subscriber’s First Name],

Welcome to the [Your Newsletter Name] community! We’re thrilled to have you with us.

As promised, here’s your [Lead Magnet Name] – just click the link below to download it:

[Download [Lead Magnet] Now]

We created this resource to help you [mention the benefit of the lead magnet]. Whether you’re just getting started or looking to level up, we hope it brings you tons of value.

But that’s not all! Each week, I’ll be sending you tips, stories, and updates to help you [mention main content focus].

To make sure you get my emails, please do at least of one of these two things:

1. Reply to this email and say “Hey!” (this helps Gmail and other mail providers know you like me)
2. Move this email to your main inbox and add [sending email address] to your contact list. (this also helps Gmail and other mail providers know you like me 😉)

Thanks again for joining us!

–Signature

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