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Template

Self-Paced Email Course

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Table of Contents

Introduction

An email course, like the name suggests, is a course that you deliver to your subscribers via email. Generally, you decide how long you want the course to last, and then you send 1 email a day for that period of time. You can link to external resources throughout the course, but the majority of the content is contained in the emails.

Courses like this can be a great lead magnet that deliver a lot of value. James Clear offers a 30-day Atomic Habits email course that does very well. You can even sell an email course as a paid product through Kit Commerce or an integration with your own payment processor.

This doc will focus on setting up an email course through a Visual Automation in Kit. The course is “self-paced” because the automation allows subscribers to request the remaining lessons in your course early instead of making them wait for each lesson.

Video Overview

https://www.loom.com/share/3c4d7e1d7d10496c8561537039e05f55

Graphic Overview

https://www.figma.com/board/lzjXGNe2jWWp2itAanZRQK/Self-Paced-Email-Course-Automation?node-id=0-1&t=CApvSZ0VRnYfWfV0-1

What the subscriber journey looks like

From a subscriber perspective, here is what will happen.

  1. The subscriber will sign up for your email course through a form.
  2. Then they will get a welcome email containingLesson 1 of the course.
  3. There will be a button at the bottom of the email that invites the subscriber to click it if they want the next lesson now.
  4. If they click the button, the next lesson is delivered immediately, otherwise the next lesson will be delivered the next day. Every lesson will have a button that offers to send the subscriber the next lesson immediately.

Now we’ll talk about how to make this happen in the backend of ConvertKit.

How it works